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Managing multi-country growth avec Elizabeth Coleon, CMO at LumappsLumappsWithingsPaypal

1 journée04 oct.Paris

En 2 mots

The ability to expand and manage growth beyond one home market is often when a successful company enters billion dollar company territory. So many promising companies have failed to do so, in spite of initial successes. Elizabeth Coleon has successfully driven this effort not once but three times at PayPal, Qonto, and today Withings as Chief Marketing Officer. She has developed frameworks and put them to the test at each of those companies. During her Pollen session, you will learn how to prioritize markets, run and adapt your strategies, and build the right cross-country organization.

A qui s'adresse cette formation ?

  • Growth, marketing, sales team leader

    who wants to know how to balance home market & central scaling & international localization & growth

  • Founders / leaders

    developing go-to-market for new markets

  • Country managers

    trying to get the most out of central teams and balancing priorities

  • Prerequisites : Fluent in english

Ce que vous apprendrez

  1. How to develop a go to market and prioritize resources to markets

  2. How to execute and iterate on your strategy

  3. How to communicate and leverage effectively internal & external stakeholders

A propos de Elizabeth

Elizabeth Coleon

Elizabeth Coleon

CMO at Lumapps LumappsWithingsPaypal

Liz, an expat herself, has led diverse teams based in France to grow outside their "home" countries. She is currently CMO at Lumapps, the cloud-based social intranet for the enterprise. Prior to Withings she led the growth team at Withings, leader in connected health, and Qonto from Series B and 20 to 150 at Series D scaling France and developing IT, DE and ES. She was also director of Commercial Growth for Western EU at PayPal and started her career seing many business models in M&A and investing. She has an MBA from Harvard and BA from Georgetown University.


Paul Buckley

Paul Buckley
Director of Sales and Marketing, Americas at Withings

Elizabeth has a knack for strategizing and directing cross-functional global Sales and Marketing teams within various verticals to hit challenging business goals. She breaks down and understands complex markets to address each market individually and then delivers succinct business strategies across multiple geos all while maintaining a disciplined global focus.

Lucca Cassina

Lucca Cassina
Ex- CCO CEMEA and ex-GM Western Europe at PayPal.

I really enjoyed working with Elizabeth. Her top strength, among many others, was developing growth plans to manage the complexity of multiple countries and products. She drove the project of using an existing product, peer to peer payments, to be a key consumer growth lever. This ended up changing the go to market strategy across Europe

Alexandre Prot

Alexandre Prot
Co-Founder & CEO at Qonto

Liz led our growth team from Series B to D, managing challenging priorities for growth development in France as well as 3 new countries in Europe, successfully building a strong team from 20-150 international talents.

Marion de Robillard

Marion de Robillard
Global Marketing & Comms Director at Qonto

Elizabeth significantly contributed to Qonto’s growth when its European expansion was at an early stage. With a deep fintech understanding, she has been able to execute effective and innovative GTM strategies despite market complexities, increasing Qonto's market share and customer satisfaction rapidly across France, Italy, Germany, and Spain. Her empathetic leadership fostered a culture of collaboration and continuous learning which strongly empowered her team.

Notes et avis (6)



Autres notes

Expertise trainer
Pédagogie trainer
Nouv. compétences
Nouv. méthodes

Derniers avis

Alice Lorenz

il y a 2 m.

Elizabeth was an excellent mentor for a half day to push us to work on our real priorities and their formalisation

Anne-Marie Ndiaye

il y a 2 m.

Very interesting and useful to have a concrete case study

Manon Pellat Bravo

il y a 3 m.

Super happy with my Pollen session and feeling super grateful to have learned from such a great professional as Elizabeth, who was a great pedagogue. I particularly liked all the frameworks delivered during the session (super actionable),  the case studies and the quality of the exchange with my peers. I am also glad we had the chance to continue our conversations and share our learnings during lunch.

François Déchelette

il y a 3 m.

- Interesting to start with the GTM framework to have a clear view of the stakes - A bit too generic though and maybe too long on these generic topics (Where/when, OKRs) We could have spent more time on the multi-country growth specific topics - A lot of interesting concepts (Mckinsey Pyramid, 5w) - A lot of info, not many pauses

Le programme

  1. Prioritizing among countries

    1. 1 Check your fundamentals: who, what, where, how (Qonto framework)

    2. 2 How are you making the prioritisation choices : example of Qonto, Paypal and Withings

    3. 3

      Individual work Draft the high level “who what where how” for your company

    4. 4

      Discussion Discuss the challenges and countermeasures

  2. Execute & iterate on your strategy

    1. 1 My theories: 1. one-piece flow; 2. OKR; 3. problem solving 5 whys; 4. RASCI (Responsible, Accontable, Support, Consulted, Informed)

    2. 2

      Discussion How to avoid traps of these tools [Withings ex]

    3. 3

      Group work 5 whys with a partner of recent frustration

  1. Develop your team & balancing central & local

    1. 1 Qonto from central to central/local organization: how to build your team

    2. 2 Cadence & set-up to re-challenge + product feedback loop

    3. 3

      Individual work Challenge your cadences + describe your team's priorities for this quarter to ExComm in 1 minute

    4. 4 Examples of cadences & McK Pyramid framework

Prix et formules

Pollen Session

890 € HT

  • 1 journée de formation avec Elizabeth
  • Déjeuner inclus
  • Accès à une synthèse des documents et frameworks présentés


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Pollen PLUS

1 115 € HT

  • 1 journée de formation avec Elizabeth
  • Déjeuner inclus
  • Accès à une synthèse des documents et frameworks présentés
  • 45min de mentoring individuel avec Elizabeth

Formation + mentoring

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La promesse Pollen

Relevez les défis de demain aux côtés des meilleurs d'aujourd'hui.

  • Les meilleurs opérationnels partagent leur secret sauce
  • Une pédagogie active et rythmée
    Des contenus directement actionnables
  • Une communauté de talents
    Des échanges authentiques et concrets, 12 participants max.

Des questions à propos de cette formation ?

Les questions les plus fréquentes

  • Afin de valider vos compétences et assurer la réussite de nos formations, nos trainers Pollen utilisent des méthodes variées comme la participation active en encourageant les participants à s'engager activement dans la formation en posant des questions et en participant aux discussions.

    Mais aussi grâce à l’
    application pratique en évaluant la capacité des participants à appliquer les compétences acquises à travers des quiz, des scénarios réels ou des études de cas.