Elizabeth ColeonSupervisé l'expansion européenne de Paypal, Qonto, Withings. CMO LumApps
- Ă la une
- Ăquipes et Organisations
- Marketing & Growth
- Stratégie, Leadership, Planning
Expertises
Managing multi-country growth
- 1.
How to develop a go to market and prioritize resources to markets
- 2.
How to execute and iterate on your strategy
- 3.
How to communicate and leverage effectively internal & external stakeholders
Ă propos
Elizabeth Coleon
CMO 
Liz, an expat herself, has led diverse teams based in France to grow outside their "home" countries. She is currently CMO at Lumapps, the cloud-based social intranet for the enterprise. Prior to Lumapps she led the marketing and sales team at Withings, leader in connected health, and Qonto from Series B and 20 to 150 at Series D scaling France and developing IT, DE and ES. She was also director of Commercial Growth for Western EU at PayPal and started her career seing many business models in M&A and investing. She has an MBA from Harvard and BA from Georgetown University.
Recommandations
Paul Buckley
Director of Sales and Marketing, Americas at Withings
Elizabeth has a knack for strategizing and directing cross-functional global Sales and Marketing teams within various verticals to hit challenging business goals. She breaks down and understands complex markets to address each market individually and then delivers succinct business strategies across multiple geos all while maintaining a disciplined global focus.
Lucca Cassina
Ex- CCO CEMEA and ex-GM Western Europe at PayPal.
I really enjoyed working with Elizabeth. Her top strength, among many others, was developing growth plans to manage the complexity of multiple countries and products. She drove the project of using an existing product, peer to peer payments, to be a key consumer growth lever. This ended up changing the go to market strategy across Europe
Alexandre Prot
Co-Founder & CEO at Qonto
Liz led our growth team from Series B to D, managing challenging priorities for growth development in France as well as 3 new countries in Europe, successfully building a strong team from 20-150 international talents.
Marion de Robillard
Global Marketing & Comms Director at Qonto
Elizabeth significantly contributed to Qontoâs growth when its European expansion was at an early stage. With a deep fintech understanding, she has been able to execute effective and innovative GTM strategies despite market complexities, increasing Qonto's market share and customer satisfaction rapidly across France, Italy, Germany, and Spain. Her empathetic leadership fostered a culture of collaboration and continuous learning which strongly empowered her team.
Articles
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