How to get rid of Dark Patterns? avec Marie Potel , Founder of Amurabi and Fair Patterns
“Boost our opt-ins!”, “We want to double sales on this new product!”. It can be hard to resist injunctions and beliefs that dark patterns are the only way to acquire new users and increase engagement. Research shows that employing these deceptive and manipulative tactics actually cause the opposite effect in the middle and long term. Marie Potel, Founder of Amurabi and Fair Patterns, is a renowned authority in the field of legal innovation and has meticulously gathered and distilled a wealth of knowledge and tools to avoid Dark Patterns while ensuring growth. In this practical session, she will guide you toward implementing fair patterns that foster sustainable growth.
CMOs, head of marketing
who drive growth-oriented strategies
Heads of Design, UX designers
who want to design ethical user-centric experiences
who need to develop user-friendly, ethical designs
Aucun autre pré-requis ne sera exigé pour assister à la formation.
Understand of the concept Dark Patterns
Identify and spot Dark Patterns in daily work
Develop business-oriented arguments and strategies to address Dark Patterns
Marie and her team redesigned King’s privacy notice and created the first “privacy saga”. Our President loves it so much that he posted it on his socials! It’s not everyday that C-suite gets excited about legal stuff. And it got us the IAPP “Most Innovative Privacy Project” in 2022 in EMEA-AsiaPacific.
*Marie and the Amurabi team redesigned our anti-corruption EMEA code of conduct: it felt like the iPhone in the field of legal documents »
“Marie and her team redesigned our group employee shareholding plan and offer. The number of calls to our hotline was divided by 5, while the offer was 60% more subscribed. And 40% more blue-collar women subscribed, which was one of our key goals: empowering women who usually invest less than men. It’s the 5th project with Amurabi and keeps generating ever more engagement and pride.”
Evaluate your knowledge of Dark Patterns
1 Test overall comprehension of Dark Patterns
2 Group work Do your checklist to spot Dark Patterns
3 Key take aways and discussions about digital economy model where humans can thrive
420 € HT
- 1/2 journée de formation avec Marie
- Accès à une synthèse des documents et frameworks présentés
Pour votre employeur
Toutes les infos nécessaires pour demander un financement !En savoir plus
- Les meilleurs opérationnels partagent leur secret sauce
- Une pédagogie active et rythmée
Des contenus directement actionnables
- Une communauté de talents
Des échanges authentiques et concrets, 12 participants max.