![Marie Potel](https://res.cloudinary.com/dfdgwwkpd/image/upload/f_auto,q_auto,c_fill,dpr_3.0,q_auto,w_270,h_270/v1685465150/avatars/evgjnusjljifrnol7kbm.png)
Marie Potel Founder of Amurabi and Fair Patterns![Amurabi](https://res.cloudinary.com/dfdgwwkpd/image/upload/f_auto,q_auto,c_fill,dpr_3.0,q_auto,h_32/v1695301209/avatars/kex1nqviom9unn2hqc9o.png)
![Amurabi](https://res.cloudinary.com/dfdgwwkpd/image/upload/f_auto,q_auto,c_fill,dpr_3.0,q_auto,h_32/v1695301209/avatars/kex1nqviom9unn2hqc9o.png)
- E-commerce
- UX/UI
À propos de Marie
- Language
- Français
- Language
- Anglais
Marie Potel-Saville is the founder of Amurabi, an award-winning legal innovation studio, and Fair Patterns, the first holistic platform to help the world getting rid of dark patterns. Prior to that she was a competition lawyer for over 10 years at Magic Circle law firms such as Freshfields and Allen & Overy in London, Brussels and Paris. She then became EMEA General Counsel at Estée Lauder Companies and Chanel.
Committed to making law accessible for all, she is member of the board of the Serpentine Galleries Legal Innovation Lab, she is engaged in skills-based sponsorship, volunteer for social initiatives like AFPAD (Pierrefitte) for promoting access to justice, and teaches legal innovation at Sciences Po Paris, Singapore Management University, and Assas.
Expertises
How to get rid of Dark Patterns?
- 1.
Understand of the concept Dark Patterns
- 2.
Identify and spot Dark Patterns in daily work
- 3.
Develop business-oriented arguments and strategies to address Dark Patterns
Recommandations
![Willy Duhen](https://res.cloudinary.com/dfdgwwkpd/image/upload/f_auto,q_auto,c_fill,dpr_3.0,q_auto,w_45,h_45/v1685465501/avatars/bpwcuj2z8lkkuy0xxvsm.jpg)
Willy Duhen
PhD, Senior Director Legal & Privacy at King
Marie and her team redesigned King’s privacy notice and created the first “privacy saga”. Our President loves it so much that he posted it on his socials! It’s not everyday that C-suite gets excited about legal stuff. And it got us the IAPP “Most Innovative Privacy Project” in 2022 in EMEA-AsiaPacific.
![Nina Moise](https://res.cloudinary.com/dfdgwwkpd/image/upload/f_auto,q_auto,c_fill,dpr_3.0,q_auto,w_45,h_45/v1685465615/avatars/vlrgir6mdzxdhppgruan.jpg)
Nina Moise
EMEA General Counsel, Shiseido
*Marie and the Amurabi team redesigned our anti-corruption EMEA code of conduct: it felt like the iPhone in the field of legal documents »
![Thierry Perrouault](https://res.cloudinary.com/dfdgwwkpd/image/upload/f_auto,q_auto,c_fill,dpr_3.0,q_auto,w_45,h_45/v1685465691/avatars/zcg6lkarohbsyrfauzkt.jpg)
Thierry Perrouault
Investors Relations Director, Orange
“Marie and her team redesigned our group employee shareholding plan and offer. The number of calls to our hotline was divided by 5, while the offer was 60% more subscribed. And 40% more blue-collar women subscribed, which was one of our key goals: empowering women who usually invest less than men. It’s the 5th project with Amurabi and keeps generating ever more engagement and pride.”
Se former avec Marie
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